Which outperforms: PayPerClick or SEO ?

The answer is neither. And the correct question is: Should I think of SEO and PayPerClick as complementary? The answer is YES. What they have in common is the purpose to deliver return on investment. For the most part, PayPerClick works within DAYS and SEO is more gradual, delivering returns in weeks and months. Together, they are a great one-two punch and both should be considered as part of a company’s marketing mix.

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