This post is by Dave Davies, CEO at Beanstalk Internet Marketing. For his post and the complete list of posts go to the article SEO Trends 2015: 45 Experts on the Future of Search.
“Without a doubt, we’re going to see a big push in how mobile sites are expected to be optimized in 2015. With the addition of Mobile Usability in Google Webmaster Tools, it’s presence in Google’s PageSpeed Insights and the addition of the “Mobile Friendly” mention directly in Google’s search results when searching on mobile devices it’s clear that Google is putting a lot of effort into insuring that the message that “mobile is critical.”
Taking general mobile usage stats out of the equation, one can assume that the fine folks at Google are monitoring trends to a degree that virtually no other entity can. The efforts Google is putting into mobile is a clear indication that having a good mobile marketing strategy in 2015 is critical, rather than being just a good idea.”
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