B2B Online Marketing & B2B Lead Generation

Business.com recently conducted a survey of ways businesses are conducting online lead generation. After reading this article the subject of marketing to businesses will become clearer and you can begin or refine best practices for your business.

This article summarizes results and offers a link to downloading the results of the full study by business.com:

“Content marketing comes in many forms, but white papers and sponsored email are the two top tactics for B2B lead-generation according to a new Business.com report published this week. …”

source: http://marketingland.com/white-papers-are-top-b2b-content-marketing-lead-gen-tactic-study-57499

White Papers & Sponsored Email Are Top B2B Content Marketing Lead-Gen Tactics [Study]

author: Matt McGee, August 29, 2013