I love libraries and the feel of a hardcover versus a paperback book and the smell of classics just waiting to be read. But having seen the transition between a hard copy and soft copy, I realize the benefit of each and love the internet just as much.
Although time consuming and sometimes really confusing for the average business owner or marketing professional, the internet has provided a means of communication between a business and its audience like nothing else before.
Previously, we had television and radio ads talking at consumers (and typically interrupting my favorite band or episode of Friends). When we moved away from traditional media, we also opened the door for smaller businesses who couldn’t afford television advertisements to speak to their customers in a more meaningful way.
Recently, there’s been a lot of talk about different service providers’ lack of customer service. The reason? They’re servicing their customers in the wrong way and more specifically, in the wrong place. Chances are, your audience are on their computer or mobile device, writing reviews or researching better options than the folks they just spent 65 minutes on the phone waiting for. You want to be where they are, and the beauty of it all is that you can be!
It’s cost effective and efficient, reaches your audience (very quickly, I might add), and can be jumpstarted in a few simple steps.
- Make sure your website is up to date. There are rumors that a website is becoming null and void, and maybe it’s better to simply get a free Facebook page. If you hear that, ask yourself this simple question: “how does my business show up in search results?” It’s definitely a multi-channel approach. However, along those lines, if your website doesn’t have basic search engine optimization going on in the backend, and the information customers need on the front end, maybe it’s a good idea to cut your losses. Simple changes can make a huge difference!
- Get involved in Social Media. Social media has its pros and cons, and the bigger companies like Facebook and Twitter are always in the news for some sort of lawsuit, but their platforms are extremely useful for a growing business. Whether you’re a B2B or B2C company, your clients are looking out for you and want to see what you’ve got.
Content is king, so become royalty. If you’re paying attention to the digital world, you know that content is a huge aspect of your web presence. Not only does it give more information on your website and social media, but generally shows your customers that you’re a subject-matter expert and maybe even an industry leader. Plus, your passion for your business, product, or services will shine in anything you put out there.
Go through these steps this week, if you haven’t already, and use tools like Google Analytics to track the traffic to your site. I guarantee, conversing with your customers in a shared space will give great insight into the changing world, and you’ll also see immense change in a few short days!
Now, who doesn’t love the internet?